The following letter was published in the 2015 RiverWoods Annual Report. Current and past RiverWoods Annual Reports and Financial Statements can be found by clicking here.
Have you ever realized that something is only “unimaginable” until you imagine it? Opportunities, and risks, only become “real” when they occur or when you give them life through thought. Spending time “imagining” can lead to a world of worry, but it can also open up a world of possibilities.
Every day at RiverWoods, we talk about our commitment to providing Community and Peace of Mind. We think about how our founders took risks and thought about serving in a way and addressing a need that was bigger than themselves – and we work to that purpose. Providing the opportunity for Community and Peace of Mind is the heart of who we are as an organization; it’s our purpose, our Mission. For 21 years, we have done that through creating some truly fantastic CCRCs. It can be hard to imagine being anything different; particularly because we continue to operate with incredible operational success. The old adage of “If it ain’t broke, don’t fix it” tends to surface in these situations.
But this year we have stretched our thinking, “imagined” if you will, the various things we could and should consider as we face a growing need and a changing environment for older adults. We’ve talked more and more about the various ways that we can meet our Mission – we’ve talked with our residents, our staff and our Board. We listened and learned with and from those three groups, as well as various industry experts.